Welcome to Xicana Boxing, the brainchild of Liliana Ulloa Santos, a nonbinary media communications expert with a passion for boxing that runs as deep as their roots.
At Xicana Boxing, we're more than just a platform; we're a community. Founded on Lily's love for the sport and commitment to storytelling, we aim to highlight the nuanced stories of fighters, celebrate diversity within boxing, and connect fans to the heart and soul of the sport. Join us in our journey to redefine boxing coverage, one punch and one story at a time.
We're more than just unbiased boxing content.
Mission:
Xicana Boxing is where the passion for the sport meets the stories behind the gloves. Our mission is to bring fans closer to the heart of boxing by delving into the fighters' intersecting identities and how these shape their experiences inside and outside the ring. We're not just about the fights; we're about understanding the fighters, exploring the richness of the backgrounds, cultures and communities they represent.
Vision
At Xicana Boxing, our vision is to revolutionize the way fans engage with boxing, giving you a front-row experience to the intertwining paths of personal and professional journeys. We aim to be the arena where each punch unravels a tale, every bout mirrors a larger picture, and the distinct identity of each boxer isn’t ignored or dismissed when it matters.
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In the often monotonous arena of boxing media, dominated by voices that echo the same tired narratives, diversity frequently finds itself on the ropes before the match even begins. Xicana Boxing steps into the fray to deliver a knockout blow to the status quo, wielding a bold and vibrant voice that challenges conventional norms. We're not just here to spotlight the upcoming wave of fighters; we're in the ring battling for a revolutionary future of boxing media—a future that's as diverse, inclusive and genuinely authentic as the sport itself.
Meet the Team
Meet The Team
Liliana Ulloa (they/them)
Liliana, mostly known as Lily, is a nonbinary media communications badass and founder of Xicana Boxing. Lily's love for boxing goes back to watching boxing as a child in Mexico, and through an illegal black box when immigrating to California in 2001. Lily enjoys maintaining a respectful, yet more genuine approach to their interviews, and remaining unbiased through majority of situations. A mom of two kids and three cats, Lily enjoys true crime, YouTube video essays and being a silly goose.
Daniel Dueñes
(he/him)
Daniel a.k.a. Danny is a combat sports journalist with a particular interest in MMA, boxing, and sports entertainment. His boxing expertise is relegated to a near encyclopedic knowledge of the Rocky movie franchise including the oft ignored fifth entry and Creed sequel series. Danny is honored to feed his thirst for violence and hand to hand combat as a regular contributor to Xicana Boxing. As a co-parent of five, loving friend, and sleep deprived reprobate, you can likely find Danny asleep on a couch near you.
Richard Jimenez
(he/him)
Richard is a casual boxing fan and amateur photographer based in New York. If he's not watching Boxing YouTube essays or scrolling through Twitter, he's walking his two dogs and teaching them the importance of "sit." Richard is also feverishly working on improving his salsa dancing.
Bryant Haro
(he/him)
Bryant Haro, born in Los Angeles and raised in the boxing heartland of Tijuana, Mexico, grew up idolizing legends like Chavez, Morales, and Margarito. Although familiar with boxing and its politics, it was the electrifying De La Hoya-Mosley fight that transformed his casual interest into a deep-rooted love for the sport. ​ Regardless, his Saturdays were often spent with his abuelita, bonding over matches broadcasted on TV Azteca. These moments, intertwined with the intense phone booth action of legendary fights like Gatti-Ward, have etched boxing into Bryant's life, making him a perfect addition to Xicana Boxing's team.